Posts

WhatsApp API For Business

-
Image
Next time if you book a ticket and get a WhatsApp notification consisting the details for the same, don’t get surprised because that may be just the beginning of a new mode of communication used by different companies for all the bookings and reservations you would make for various purposes.  WhatsApp is launching its first revenue generating product in India for enterprises to interact directly with their customers using the instant messaging platform.   We have observed that many local businesses are using WhatsApp to reach out to their customers in order to keep them updated about the their different offerings. Local mess facilities including their food menu as part of their Whatsapp status or description is one of the examples. There are other many examples such as news agencies, laundry services etc. WhatsApp started providing the business offering from September last year and BookmyShow is one such company using it since then along with Redbus. It was offici...
Post a Comment
Read more

Itch Guard: "Active Logon Ki Pareshani"

-
Image
Brand: Itch Guard Success Story Keep On Scratching..!! Have you ever used Itch Guard? Seems a weird question or rather uncomfortable when asked in public. But wait, what if talking in public about this product is no more a matter of shame or embarrassment.  Itch Guard , as the name suggest is a specialist brand dealing with Intertrigo. Intertrigo is the medical term for itch caused due to sweat. The brand which was launched in 1998 is now a market leader in the anti-fungal itch creams. The itching issue is one of those issue which is often considered as an issue due to unhygienic lifestyle. This makes it very personal in nature and something which can not be talked about in public.  The launch of the product was mainly based on the consumer insight that “Sophisticated people do not scratch in public”. So the brand developed their campaigns accordingly and put their first TV commercial which depicted the itching issue in groin area of men, caused mai...
Post a Comment
Read more