Itch Guard: "Active Logon Ki Pareshani"
Brand: Itch Guard Success Story Keep On Scratching..!! Have you ever used Itch Guard? Seems a weird question or rather uncomfortable when asked in public. But wait, what if talking in public about this product is no more a matter of shame or embarrassment. Itch Guard , as the name suggest is a specialist brand dealing with Intertrigo. Intertrigo is the medical term for itch caused due to sweat. The brand which was launched in 1998 is now a market leader in the anti-fungal itch creams. The itching issue is one of those issue which is often considered as an issue due to unhygienic lifestyle. This makes it very personal in nature and something which can not be talked about in public. The launch of the product was mainly based on the consumer insight that “Sophisticated people do not scratch in public”. So the brand developed their campaigns accordingly and put their first TV commercial which depicted the itching issue in groin area of men, caused mai...